Independent thinking. Hands-on work.
I’m Dustin Thompson. I run paid media and ecommerce growth projects, and build custom software, websites, and AI tools for the way your business works.
Take a look at the workConnect the campaign, the creative, and the store. Then use what you learn to make the next decision.
Turn a recurring problem into a tool your team can use. Built around your data, decisions, and day-to-day work.
Sometimes the answer is a better campaign.
Sometimes it’s something that needs to be built.
Commerce & custom software
For an industrial equipment business, I built a custom table configurator, worked on the Shopify storefront and CAD library, then connected paid search with custom quote-conversion tracking.
Paid media & creative production
For a healthcare software company, I work across Google Ads and Meta: an account audit and restructure, keyword strategy, and GA4 event checks. On the creative side, I built a pipeline that goes from ad research to on-brand concepts laid out in Paper with real product screens, then into a review package for the client.
Claims the client has not approved stay on hold, and nothing goes into the ad account without review.
Paid media & creative operations
For a hair and skincare brand, my work spans Google and Meta campaigns, customer lifetime-value and cohort analysis, and a deployed ad-creation tool that supports creative development.
Ecommerce & catalog operations
For an apparel retailer’s move to Shopify, I worked on the storefront and daily product enrichment: titles, descriptions, images, and merchandising rules. The new store is live.
Inventory and order connectivity was provided by a separate integration partner.
Featured collaboration · Foxwell Digital
I built the Foxwell Bot and MCP experience to make community knowledge usable in everyday marketing work.
Members can find source-linked guidance, review creative and landing pages, and bring Foxwell knowledge into their AI tools.
Explore Foxwell MCPAI & knowledge workflows
For a PPC agency, I built a Slack assistant that answers questions about clients, SOPs, and reports from the agency’s own files. Every answer cites its source, and each client’s information stays separate.
For a commerce agency, I help build the approved-source ingestion, client mapping, and admin review behind its AI tools.
Ecommerce & workflow tools
For a nursery, I built a workflow to compare wholesale availability with the Shopify catalog and prepare inventory changes for review. People stay involved in deciding what gets updated.
Data integrations & internal tools
I built an internal operations system that brings records from multiple tools into one place. Teams can look up information, review data conflicts, and manage CRM updates with human oversight.
Company brains · For clients and for my own work
Decisions, client context, and know-how usually live in Slack threads, documents, and people’s heads. A company brain puts that knowledge in one place, with its sources, so people and their AI tools can find the right answer and keep it current.
Separate business · Co-founder & builder
A complete product.
From an audience to a mailbox.
Cofounder and built the product: the customer experience and the software behind it.
PostCanary brings direct-mail campaign creation into one flow. Choose neighborhood mail routes, build a targeted audience, or upload your own list. Add a postcard design, then move through printing and postage, with analytics to help understand campaign performance.
End-to-end product engineering / Campaign creation / Direct mail
Explore PostCanaryMy own stores · Where I test first
A few ecommerce stores of my own. They’re where I try new ideas before they reach client work, and where I take AI as far as it will go.
The print files for each personalized order are pulled automatically, filed by order, and handed to the print partner with a ready-to-send email.
A sync service with its own dashboard keeps products, collections, and inventory in step across the stores.
AI creative research in Runneth, ad layouts in Paper, then Meta ads created paused so nothing runs until I review it.
A few products, internal tools, and experiments.
Building is part of how I learn.
Ecommerce profit analysis, costs, and reporting, with tools for exploring the numbers.
Visit ProfitNorthRead-only remote connectors for Google Ads and Triple Whale, so an AI assistant can answer account questions from live data.
Matches Shopify sales with Google Ads results, sorts products by ROAS, and exports Merchant Center labels.
Pulls Meta and Google Ads performance into CSV or JSON files, with no SaaS account in between.
A Meta ad launcher for organizing assets, preparing copy, and checking a batch before publishing.
A closer look at competitor YouTube ads and the landing pages behind them.
Explore the projectA Claude skill that diagnoses Meta ads problems, backed by evidence from a paid-media community.
Explore the projectWe’ll work through your tools and workflows, troubleshoot what’s getting stuck, and build understanding of skills, automations, and connected data.
For founders, marketers, agency teams, and companies that want hands-on guidance.
Hands-on sessions for a founder, marketer, or operator, built around your own tools and the work on your desk.
Sessions for a team that works the same way, so everyone learns the same tools, skills, and habits.
Training planned around your approved AI tools, data rules, and permissions, so teams can use AI with the same standards.
Dustin Thompson
Independent operator & builder
I’ve spent 15 years in growth work. It shows me where a business gets stuck. Building gives me another way to help it move forward.
I work directly on campaigns, storefronts, analysis, and software. That might mean improving an account, making a complicated purchase easier, or building the internal tool a team keeps wishing it had.
The starting point is the work itself: what’s happening, what needs to change, and what would be useful.
Have something in mind?
A campaign, a store, a tool, or a problem
you’re still working out.